{"id":728,"date":"2014-07-10T17:41:21","date_gmt":"2014-07-10T17:41:21","guid":{"rendered":"http:\/\/mfgtechupdate.com\/?p=728"},"modified":"2014-07-10T17:41:21","modified_gmt":"2014-07-10T17:41:21","slug":"haas-automation-partners-with-scuderia-ferrari","status":"publish","type":"post","link":"https:\/\/mtuupdate.in\/mtu\/2014\/07\/10\/haas-automation-partners-with-scuderia-ferrari\/","title":{"rendered":"Haas Automation Partners with Scuderia Ferrari"},"content":{"rendered":"
\nHaas Automation, the largest CNC machine tool builder in North America, has partnered with Scuderia Ferrari, the most successful team in the history of Formula One. Beginning with the 65th British Grand Prix at Silverstone, Haas Automation is featured on the lower side-pods of the Ferrari F14 T piloted by championship-winning drivers Fernando Alonso and Kimi R\u00e4ikk\u00f6nen. Haas Automation branding will be seen on the cars for the remainder of the 2014 Formula One season and throughout the 2015 season.
\n\u201cHaas Automation is a premium brand, and there\u2019s no better way to drive that point home than to connect it with Scuderia Ferrari on motor racing\u2019s biggest stage,\u201d said Gene Haas, founder of Haas Automation. \u201cScuderia Ferrari is F1\u2019s most prestigious and decorated team with a large, loyal and passionate fan base. Exposing Scuderia Ferrari fans and Ferrari customers to the quality of Haas Automation CNC machine tools is an important first step to expanding our global reach.\u201d
\nScuderia Ferrari took its first Formula One victory in 1951 at Silverstone and currently has 221 race victories, with 16 constructors titles and 15 driver championships. Two-time F1 World Champion Alonso and 2007 F1 World Champion R\u00e4ikk\u00f6nen comprise Scuderia Ferrari\u2019s driver lineup, with the duo combining for 52 F1 victories (32 for Alonso and 20 for R\u00e4ikk\u00f6nen).
\n\u201cWe are pleased to welcome Haas Automation as our newest Official Supplier,\u201d said Scuderia Ferrari Team Principal Marco Mattiacci. \u201cThis agreement strengthens our existing connections with the USA, an important market not only for our company, but also for Scuderia Ferrari, as it is one where the team already benefits from several important partnerships.
\n\u201cOver the past few months, we have been exploring with Haas a number of potential areas of collaboration, and this agreement is an immediate opportunity that we are pursuing, which proves Haas\u2019 interest in Formula One. This collaboration will enable Haas Automation to reinforce its brand awareness and promote its products and services around the world, thanks to the appeal of Scuderia Ferrari and the global reach of Formula One. We are therefore delighted to make this announcement, which sees another premium brand join our portfolio of partners. In parallel, but as a separate project, Haas is committed to entering Formula One with its own team, a testimony to the growing appeal of our sport in the USA and on this front, technical discussions are ongoing between us.\u201d
\nHaas Automation\u2019s partnership with Scuderia Ferrari also allows the company to become engaged in the business of Formula One before becoming a primary sponsor of Gene Haas\u2019 planned Formula One team. Haas\u2019 team will debut in 2016, where it will become the first American-based F1 team since 1986.\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Haas Automation, the largest CNC machine tool builder in North America, has partnered with Scuderia Ferrari, the most successful team in the history of Formula One. Beginning with the 65th British Grand Prix at Silverstone, Haas Automation is featured on the lower side-pods of the Ferrari F14 T piloted by championship-winning drivers Fernando Alonso and<\/p>\n

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