At EMO 2015 in Milan, Haas Automation chose to highlight the many, productivity-enhancing innovations that go towards making Haas CNC machine tools the best value, most reliable machines in the world, with the lowest cost of ownership and, therefore, the lowest cost per part produced.
\nVisitors to the Haas Automation booth were able to join a multi-stop tour of the company\u2019s CNC vertical machining centres, turning centres and 5-axis machines, to see and learn first-hand the difference made by Haas innovations in software and control, automation, part and tool cooling, probing and setting-up, live tooling and high-speed machining.
\n\u201cThis was a fantastic event for Haas,\u201d says Mr. Jens Thing, managing director of Haas Automation Europe. \u201cIt was our biggest trade show investment to date and it yielded far greater than expected returns.\u201d
\nMr. Thing points out that this dramatic result is a clear indication that the company\u2019s collaboration with Milan-based machine tool group Celada, operating the official Haas Factory Outlet (HFO) for Italy, also has the potential to exceed expectations.
\n\u201cWe joined forces with Celada a little over two years ago,\u201d he says. \u201cIn that short time, the company and its people have invested significant capital and enormous energy in creating what will undoubtedly prove to be one of the best HFOs in the world.
\n\u201cIt\u2019s still relatively early days, so the results at Milan just go to show how committed the Haas and Celada teams both are, and how well we work together. I\u2019d like to thank everyone who contributed on our booth at EMO \u2013 we had operators and sales engineers from all over Europe, but my biggest thanks go to the Haas Automation team and the Celada team. \u201d
\nDuring the show, journalists and Haas customers had the opportunity to meet Mr. Bob Murray, general manager of Haas Automation Inc., who was visiting from the company\u2019s factory in Southern California.
\nAs always, Mr. Murray shared plans for future Haas products, and his thoughts about opportunities and challenges in Europe and the rest of the world.
\n\u201cWe never stop innovating and designing new machines,\u201d he said. \u201cThat\u2019s really one of the keys to our continued success. We have a new CNC currently in development \u2013 a next-generation, more powerful control that will build on the current system and still be very familiar to Haas customers around the world.\u201d
\nThere are also new versions of the UMC750 currently in development. \u201cThis machine has proved to be very popular in Europe,\u201d says Mr. Murray, \u201cso we plan to build it in different configurations. Also, we have CNC gantry machines nearing launch and, of course, we already have available the ST-15 and ST-35 CNC tuning centres, which offer robust, big-bore capability and more powerful spindles, in machines with smaller footprints. We find more and more that our customers need capable machines with generous travels but small physical dimensions.\u201d
\nAs for challenges in the European and global economies, Mr. Murray openly discusses Haas\u2019 strategies for maintaining growth. \u201cWe have great potential for increasing our market share,\u201d he says, \u201cespecially amongst the small to medium, privately owned machine shops. We have a large range of CNC machine tools, all of which are built in volume, which means we can supply existing and new customers with exactly the capabilities they need at the right price and with excellent back up and support from the HFO network.\u201d All Haas prices \u2013 machines and spares, are available on-line, so customers know exactly what they can expect to pay.
\n\u201cAs our customers grow, we can continue to supply the reliable, productive machines they need. It doesn\u2019t matter where a customer is based, we can support them, help them do business and, of course, make money.\u201d It\u2019s a strategy that has worked very well in the USA, where in some market niches, Haas enjoys 50% market share.
\n\u201cThese are great results at EMO 2015 in Italy,\u201d concludes Mr. Murray. \u201cIt goes to show, customers around the world all want the same things, wherever they are: high levels of service and support, and reliable products. Italian companies are very demanding and I\u2019m happy to say, our machines and our service make sense to them.\u201d
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At EMO 2015 in Milan, Haas Automation chose to highlight the many, productivity-enhancing innovations that go towards making Haas CNC machine tools the best value, most reliable machines in the world, with the lowest cost of ownership and, therefore, the lowest cost per part produced. Visitors to the Haas Automation booth were able to join<\/p>\n